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Opinion: Why Are We Following Kid Tastemakers?

Filed under: Opinions

Tavi Gevinson, fashion blogger

Fashion blogger Tavi Gevinson interviews people backstage during Mercedes-Benz Fashion Week. Credit: Andrew H. Walker, Getty Images

While your kids swam at camp, read at the beach, or caught up with relatives this summer, other kids were busy building their brands.

A parade of precocious tastemakers have become famous for gaining huge adult followings, including:

  • Tavi Gevinson, a 14-year-old fashion blogger from suburban Chicago, who has had designers in the U.S. and Europe hailing both her biting commentary and her out-there style sense;
  • Jackson Murphy, an 11-year-old from upstate New York, who just won a local Emmy for his televised movie reviews and is being trumpeted as the next Roger Ebert; and
  • Remy Mumby, a 10-year-old foodie from Lansing, Mich., star of a website where fans view and read about his encounters with unlikely delicacies like scorpions. He just signed a book deal.

All three kids are bright and entertaining, and have every right to share their opinions online or in videos. The question is: Why should any adults listen to them, or other youthful critics? There are plenty of film, food, and fashion writers out there who bring life experience and more fully-developed skills to the task. No knock on these youngsters, but on the merits, they can't compete with the pros.

I get why people tune into the kid critics: We all think it's charming when preteens can convincingly play roles from the adult world, including speaking and writing like adult movie critics or fashion mavens. They're novelties, and we can't take our eyes off them, any more than we can resist the stock-tip-swapping babies in those E*Trade commercials. But just as we wouldn't really invest our money based on the advice of toddlers, do we really want to get our movie or dining tips from 11-year-olds?

I don't. Preteens have their own tastes and it only takes an evening or two watching the programs they love on Nickelodeon or the Disney Channel to realize that, as energetic as the networks' young performers may be, it's all been done before. If I'm going to look to a critic for guidance, I want it to be one who's also seen it all, who can identify new and fresh stories and voices. An 11-year-old just isn't up to the task -- the prince has no clothes.

It's inevitable that when these kids become a little older, and their audiences start to pay more attention to the content than the package it comes in, they may realize that the youngsters turn out not to have such unique voices after all. Until then, I hope the kids have great fun with their fame, earn some money, and have the courage to move on if they want to try something new. And I hope their parents can, too. Their moms and dads should realize that the confidence their kids are gaining from this early success in one field will stake them well in whatever they choose to do -- and not make them feel like it's the only thing they could ever do. That's not a message the kids are likely to get from their online followers.

Related: California Second Grader Sets Goal for Clean Water Worldwide

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Start by teaching him that it is safe to do so.