Baby Einstein Videos 'Like Crack for Babies', but Kids Don't Learn From Them
Filed under: In The News, Development: Toddlers & Preschoolers, Research Reveals: Toddlers & Preschoolers
Baby Einstein videos are not all they're cracked up to be. Credit: Justin Sullivan, Getty Images
Though hailed as a wonder drug of sorts by devoted parents, Baby Einstein and other educational DVDs may more accurately be, as one mother describes them, "like crack" for your baby.
A study slated to be published online in Psychological Science this month reports that toddlers learn virtually nothing from these educational DVDs -- touted as aides to help boost vocabulary and launch kids on the road to academic superstardom, according to Science News.
Researchers studied the effects of the videos on four groups of toddlers, ages 12-18 months, and determined that those who viewed an educational DVD regularly for one month -- either with or without a parent -- showed no greater understanding of words from the video than kids who never saw it, Science News reports.
"The degree to which babies actually learn from baby videos is negligible," writes psychologist and study director Judy DeLoache of the University of Virginia in Charlottesville.
In actuality, the children who learned the most words -- about half of the 25 that were in the video -- were those who never saw the video, but whose parents taught them the words in their own way. According to Time, researchers say that's because children naturally learn vocabulary words through "meaningful gestures and interactive communication with parents" -- things they just can't get from watching a video screen.
The study found that parents who initially liked the DVD erroneously thought their children learned many words by watching it; but the researchers offer that parents can mistakenly assume these videos "prompt the spike in word learning that naturally occurs between 12 and 24 months of age," reports Science News.
DeLoache notes that parents often included descriptions of their children's intense DVD-viewing habits in logs they kept during the study. This may partly explain why parents who are proponents of these types of videos claim their toddlers learn a lot from them, psychologist Roberta Golinkoff, of the University of Delaware in Newark, suggests to Science News.
"Kids can look so rapt when they watch these videos that parents may think that attention equals learning, when clearly it does not," she says.
Related: Refund: Disney Offers Money Back for Baby Einstein Videos










ReaderComments (Page 2 of 2)
9-08-2010 @ 10:59PM
audrajean said...These programs are made by people that are making money off of new parents who already see their children as special. That's normal. I've raised three gifted children and you can tell by the time they are one or two if they have high I.Q's. You are either born with it or you aren't. As for the sign language, all children who are exposed to it will pick it up. It's a language, after all, and children who are deaf or who have deaf parents will pick it up just like any other form of communication. My daughter's teachers were talking to me about putting her in college when she was 9. I turned it down. I read to my children, they watched Seseme Street and I had a large chalkboard in my kitchen. High intelligence is good but without common sense it's useless.
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9-08-2010 @ 11:30PM
Joyce said...Sesame Street - Baby Einstein - Barney...Tomato, tomato; potato, potato..get real. All of these have a benefit, but are no good without interaction. As the saying goes, it takes a village to raise a child.
9-08-2010 @ 11:48PM
audrajean said...Joyce, I never said that these programs aren't beneficial. I just said that they won't make a genius if one isn't born. Unless, that village shares your values, you might want to be careful with that. While my kids were in school I butted heads with their teachers many times. There are also very many ways to be gifted. Whatever a child does well should be praised.
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9-09-2010 @ 12:00AM
Sandra Akin said...My mother taught my niece her colors, with M & M's. She got one, when she told my mother what color was in her hand.
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9-09-2010 @ 12:10AM
lisa said...what's wrong with watching the einstein videos simply because kids enjoy them...i have know idea if my kids learned anything from them...they liked them. music, colors, pretty pictures...all good. most kids have some tv time during the day...nothing wrong with popping in an einstein video.
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9-09-2010 @ 12:27AM
Mea said...You don't plop your child down in front of these videos and go off somewhere! You need to be there interacting with them. My daughter also bought the puppets, and my grandsons loved them. They had incredible vocabularies very early and now, even at ages 3 and 4, they are well beyond their age group in vocabulary and other abilities. I think I can speak to the issue as I was a teacher of gifted students for 20 years and most of my first graders did not have vocabularies like this.
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9-11-2010 @ 7:42PM
Anna L. said...As I sit here thinking about how I should Reply to this crude aligation about our beloved Baby Einstein Videos are 'Like Crack for Babies' & that Kids Do not Learn From Them. I have decided to say just what I know about My past experience's of crack, what I have read of Albert Einstein & what I have seen in the raising of my only child a 3yr old who was raised watching those so called baby crack Videos!
The first I would like to point out is that Albert Einstein was a wonderful student & smart as a whip when it came to his love; Mathmatics period.
Second the videos are in no such way anything like crack, anyone who believes that statement knows nothing of crack and the terrible addiction that it is. I hope that everyone reading this can one day some how understand better about Crack Cocain and the hold that it can have on the addicts that it consumes. Like a plauge the epidemic is no laugh at situation in this great country of ours nor to be made light of like in this title givin by Honey Berk who decribes her reasoning for it by pointing the blam on someones mother.
My third point would be that my three year old excels far past any childs vocabulary, She also has better reasoning & understanding of general life & of the truths this world of ours trys to shelter children from; my self included. My Daughter has watched every video out of the Baby Einstien collection from the moment she came home from the hospital until present. True I did breast feed and we all know that mothers milk is the best brain food we can ever give or child(ren) & there is no substitue for this. However my daughter could read & say every word or photo on any flash card everytime since she was two. Plus one little thing of the utmost importance my Daughters first word was APPLE not MaMa or DaDa but APPLE guess that video of Farming fields and sorting apples did not do anything for her at all; even if she was clear as a bell when she said it over & over again at ten months old or how she was talking in sentences at twelve Months. Please everyone needs to re-evaluate these so called thruths & aligations no matter if they agree with this or not....
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9-09-2010 @ 6:18AM
Esther said...I remember buying the entire collection for my son when he was much younger, and he loved them. I do have to say though that my son is the very smart child he is today because we never used baby talk with him, we have always included him in all family activities, and we have tried to expose him to many different types of activites as we could. At the age of six my son has been to concerts, aquariums, zoo's, educational exhibits, dinner's with our adult friends, and events at our local performing arts venue. Our son's teacher is very impressed with him, and has encouraged us to start him on the track for advanced courses at his school. If you want to have a smart child you as the parent have to work hard at it. Don't rely on the tv to do that for you.
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9-09-2010 @ 3:03PM
Regina said...When I introduced my grandson to the baby Einstein and the Brainy baby DVD's I didn't expect to have a conversation with him right away about what he saw ..all I wanted was to open up his mind to the world and hopefully start him going in the right direction. Over time he learned and repeated what he saw on his own..that told me that those DVD's had a positive effect. Can't speak for all children ...but, if you start these tapes when they are young you have a better chance of success. RC
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12-13-2010 @ 2:40PM
Lola said...My children learned all learned a little ASL from Baby E. They also learn about colors, shapes, art and music. The key is to watch it with them and interact along with the DVD. Baby E even expains this before you watch them. Get a grip people. I highly recommend Baby E.
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