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Pediatricians Call for a Limit on Tobacco and Alcohol Ads
Filed under: News, In The News, Weird But True, Alcohol & Drugs, Media, Expert Advice: Big Kids, Expert Advice: Tweens, Expert Advice: Teens, New In Pop Culture
The AAP wants to restrict the kinds of ads your kids see. Credit: Corbis
In a new policy statement, "Children, Adolescents, Substance Abuse and the Media", published in Pediatrics, the AAP calls for a ban on tobacco advertising in all media, including electronic; limitations on alcohol advertising and shielding young children from substance-related content on television and in movies.
More than $25 billion is spent every year on advertising for alcohol, tobacco and prescription drugs -- money that has been shown to be effectively spent, the statement says. While illegal drugs are always a concern, alcohol and tobacco present an even greater danger to children and teenager because they're the first ones kids try and are gateway drugs, according to the statement.
A preadolescent or adolescent who smokes or drinks is 65 percent more likely to smoke pot than a child who doesn't, the article states, and the younger a child starts experimenting with substances, the greater the risk of serious problems. Every year 5,000 kids under the age of 21 die from excessive drinking, according to the article.
Parents have a role to play as well, the statement warns, urging parents to "exercise extreme caution" in letting younger children watch PG-13 and R-rated movies or adult-themed TV shows because they often show substance abuse. Exposure to more mature programming at an early age may be a "major factor" in kids starting to smoke and drink in adolescence, the paper says.
The article also recommends that advertising and media be discussed in substance abuse-prevention programs. It also calls on pediatricians to encourage parents to limit unsupervised media and "especially encourage removal of televisions from children's bedrooms." Having a television in the bedroom is associated with greater substance abuse and sexual activity for teenagers, the article says.
Pediatricians should also urge parents to limit children and young adolescents' access to channels that show a lot of substance abuse, such as MTV, Comedy Central and HBO, and to watch television and other media along with their children and teenagers and discuss what they see. They should also encourage parents to turn the television off during evening meals, the article states.
Related: Anti-Alcohol PSAs? Spare Me the Guilt and Pour Me a Drink
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ReaderComments (Page 3 of 3)
9-28-2010 @ 7:56PM
Joanne Yates said...The commercials for personal lubricants out do commercials of any other kind.
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9-28-2010 @ 7:00PM
Don Sherline said...Whatever happened to parental control? Oh, that's right. It's nearly unheard of anymore.
Limit on tobacco and alcohol ads? Wouldn't that mean just a little more government intervention? Besides, aren't the ads already severly limited?
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9-28-2010 @ 7:53PM
Mike said...What tobacco ads are they referring too??? There hasn't been an ad for tobacco on TV or in magazines for years and years! Now booze is a different story because they constantly show the young adults drinking and partying like it's the end of the world and tomorrow doesn't matter in so many ads and that sets a bad example for the teens to follow. Oh, how about the Erectile Dysfunction ads and the Women's sexual enjoyment pills and what about the trash on "REALITY TV" that we pipe into everyone's livingroom like the "Jersey Shore" or "Real Houswives" were we show just how immoral peopple are in the world? If you don't think that screws up a kids head and you let your kids watchit right along with you then, you people are total idiots! Lets worry about being responsible parents instead of trying to get the government to be "The World Nannny"!
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9-28-2010 @ 8:42PM
Gadfly said...I haven't seen a tobacco ad in ages. Beer is the dominant alcoholic beverage advertised, but how would the networks support keeping sports broadcasting going without it? Then there are the sexual enhancement (Viagra, Celais --sp?) ads, the keep-your-bowels- healthy-and-moving ads, along with all of the other ask-your-doctor-if-it's-right-for-you advertising. Will this encourage early age pill popping? What about programming? A first date isn't successful without falling into bed. Of course, some view that as more offensive than a close-up of a bullet ripping up a body or watching someone bloodied in a cage fight. Come on! How about just evaluating what is acceptable modeling for youngsters and turning off the damned TV. Responsiblity lies with parents, not making the government a nanny. Grief with offensive advertising and programming needs to be taken to those purveying it, not your local congressman.
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9-28-2010 @ 8:51PM
morgan said...DUH tobacco and alcohol are the most dangerous drugs. DRUGS SHOULDNT BE ADVERTISED
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9-28-2010 @ 9:24PM
mcgowann said...TV advertisement for cigarettes has been banned since 1970 through the Public Health Cigarette Smoking Act. Canada banned in 1988. European Union for TV that crosses borders in 1991. Australia 1992 and UK 2003. I thought pediatricians were smart enough to notice that they haven't seen a TV ad for any form of tobacco use in twenty years. Other than beer, I never see any alcohol ads. What about commercials for VIAGRA, Levitra or the ones for lubricants? Kids get tons of sex and violence from TV but pediatricians are worried about tobacco ads that have been banned and beer ads that are only on during prime time and spoorts events.
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9-28-2010 @ 9:42PM
mary said...wowsham, actually i read the comment myself. why must people feel its neccesary to insult others? you are being so trivial.
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9-28-2010 @ 10:48PM
Susan said...The comment about movie ratings being so bad made me laugh . How many movies made for children have a child that disobeys , puts himself in danger and wins the day ? Almost all of them do . And look at how many "G" rated movies have adults that are smoking in them . Chldren raised in homes that the parents smoke already do smoke too and not by choice . And they notice when dad gets home the first thing he must do is get a drink .
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9-28-2010 @ 11:04PM
Dusty 754 said...I don't believe that cigarette commercials are on the television. I thought they had been prevented from using the airwaves. In fact haven't seen a cigarette vending machine in years.
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9-28-2010 @ 11:21PM
henry sena said...i smoked for 31 years and it had nothing to do with ad's. just like i have drank heavy when young and lot less now. it still had nothing with ad's.
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9-28-2010 @ 11:07PM
Dusty 754 said...There are other alcohol commercials. Captain Morgan rum is one of them where the character in the commercial attempts to pose like Captain Morgan with his foot on the keg.
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9-28-2010 @ 11:37PM
Smk&Mrrrs said...When I was studying Criminal Law, Constitutional Law, State @ Local Law, Town Law and law/law/law, ad infinatum, I had about 10 or twelve textbooks in my library. Headings in the dedication pages or the pre- pages all had the same quote. I've often compared that quote to Prohibition and its tragic consequences. It goes like this:
"You cannot impose upon the populace a law that the populace does not want or will not tolerate."
That is exactly how the Mafia got in, how the Cosa Nostra got in and how illegal substance traffic got in. It seems we are still fighting a losing war. And it's been going on for thousands of years. I don't have a solution for this problem, but then neither do any of the most powerful gov'ts on this planet. Does anyone?
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9-28-2010 @ 11:45PM
Jeff said...Funny how you can't whip your own children but you can have a partial birth abortion and have their brains sucked out.
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9-29-2010 @ 12:00AM
Ron said...I smoked for many years and hoidted a drink or two, but not in front of my children and we did not keep it in the home. My kids were introduced to all the bad habits by their "friends", but it finally ran its course and they grew up. I haven't smoked or drank for may a year. I pointed out to them that I certainly old enough, but I finally was mature enough to figure out that neither one does your body muck good, just the opposite---BAD things happen and they are usually serious enough to cause temporary or at worst permanate harm that does not go away.. So I guess all this "fun" isn't really fun at all
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9-29-2010 @ 1:02AM
McHale said...I don't like that they promote the use, however I am 19 and half the time I can't remember what commercials are for. I don't notice the laundry soap or booze, I notice the funny dog or the cute kid. But they do say please drink responsibly and the cigarettes ads have giant surgeon general warnings that I notice before the brand.
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9-29-2010 @ 1:26AM
Jake said...Frankly, if Pediatricians want to help children they should demand all pharmaceutical ads be prohibited on TV. Prescription or Street, a drug is a drug, and each time a kid sees a drug on on TV they learn that drugs are good for them. Next stop - Pot, Coke & Meth!
By the way, don't worry about this happening. Drug advertising now makes up more than a third of all advertising dollars received by media. Media is too drunk on drug dollars to ever let it go.
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