Top Innovative Toys

Filed under: Holidays, Toys, Gear Guides: Toddlers & Preschoolers, Gear Guides: Big Kids, Gear Guides: Tweens, Gear Guides: Teens

Sure, you can watch the toy commercials on TV and read the advertising inserts in your local newspaper. But if you really want to know what the hot innovative toys are this holiday season, listen to the playtime experts at the Toy Industry Association.

Click on these links to find what's hot right now. Then, if you want to play even further, go to and register your vote for the 2011 Toy of the Year awards. Winners will be announced in early 2011.

In the meantime, happy shopping and merry everything!

Toy Industry Association

iXL™ Learning System
Fisher-Price®, Inc.
3 to 7 years
iXL™ Learning System is a 6-in-1 smart device that wraps learning and fun into the ultimate handheld gadget. The System includes six great applications - digital e-reader, game player, learn-to-write notepad, art studio, music player and photo viewer - for endless creativity and fun. Character licensed software is sold separately.

Toy Industry Association

LEGO® Games Minotaurus
LEGO Systems, Inc.
Ages 6+
The mighty Minotaur, a mythical creature, protects a secret temple hidden deep inside a labyrinth. Players must be the first to lead their three heroes to the temple, avoiding the Minotaur and cleverly placing walls to block opponents. By changing the LEGO® dice, players can change game play, and by re-building the maze, every game is a new adventure

Toy Industry Association

Spy Net™ Video Watch
JAKKS Pacific, Inc.
Ages 5+
The Spy Net™ Video Watch features a hidden video camera and audio system with onboard memory to record and store video, audio, and photos, all displayable on a built-in, full color video screen. Easily and safely upload files to to analyze evidence with lie detector software, conduct video/audio analysis, crack secret codes, receive mission briefings, and more.

Toy Industry Association

The Sing-a-ma-jigs!™
Mattel Inc.
Ages 3+
The Sing-a-ma-jigs!™ are plush characters that set off unexpected laughter and excitement with each squeeze of their tummies. When The Sing-a-ma-jigs!™ sing, their little mouths open wide for each note, showing off their cute little teeth and creating an engaging look and sound. First they chatter, then they each sing their own song, and when kids put them all together and squeeze their tummies one more time, they erupt in harmony.

Toy Industry Association

VTech Electronics North America
3 to 7 years
V.Reader is the first interactive e-reading system for children. Stories come to life with animation, sound and touch screen features. Reading games help build critical early language skills while keeping the play pattern fun and engaging. And the Learning Lodge, an online library of downloadable content, ensures that kids and parents have a constant stream of new stories to explore.

Toy Industry Association

Paper Jamz™ Guitar
Ages 8+
Paper Jamz lets kids fill the shoes of their favorite rock stars by playing along with one of the three built in songs ... or kick it into Freestyle and create their own "Jamz Session" with real chords for limitless play.

Toy Industry Association

Scrabble Flash
Parker Bros.
Ages 8+
Scrabble Flash provides a fast, frantic play experience as players slide, swap and shuffle five electronic letter tiles in a race to try to find as many 3, 4, and 5 letter words as they can in 75 seconds. Digital letter tiles contain 'Wonder-Link Technology' which recognizes formed words when the tiles are placed side by side, and keeps score of correctly spelled words. Players can compete individually against the game and try to earn the highest score possible or as an elimination game in a social setting.

More Hot Toys for the Holidays.


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AdviceMama Says:
Start by teaching him that it is safe to do so.