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Smoking in the Media
Filed under: Media, Expert Advice: Tweens, Expert Advice: Teens
As the overall rates of new smokers are declining, cigarette manufacturers have resorted to product placement and print ads to get a new generation hooked on tobacco. Credit: Corbis
What is smoking in the media?
As the overall rates of new smokers are declining, cigarette manufacturers have resorted to product placement and print ads to get a new generation hooked on tobacco. Advertising cigarettes on TV is against the law, but you'll see smoking in a majority of movies aimed at kids. Celebrities are routinely photographed with a cigarette in their hands, and a cigarette is still seen as a cool accessory for rebels and rock stars.
The facts
- Nearly 4,000 teens start smoking every day (American Cancer Institute, 2008).
- Exposure to pro-tobacco marketing and media more than doubles the odds that a child will start smoking (Pediatric Adolescent Medicine, 2006).
- Nearly a third of teen boys try to control their weight through unhealthy methods -- including smoking (National Eating Disorders Association, 2010).
According to the American Cancer Society, kids who see a lot of smoking in the movies are almost three times more likely than those who don't see it to start smoking. And more than 50 percent of kids who started smoking did so because they'd seen smoking in the movies.
Kids who watch more TV start smoking at an earlier age. The relationship between TV viewing and age of starting smoking is stronger than that of peer smoking, parental smoking, or gender.
Parent tips for younger kids
- Try to keep your children away from ads and entertainment with smoking. Tell them that smoking makes people really sick -- and makes them smell bad!
- Deglamorize cigarette smoking in entertainment. Talk with your kids about smoking scenes. Ask your kids if they realize that cigarette companies have used product placement to lure them into being future smokers.
- Share smoking facts. Kids think they're immune and immortal. The death statistics could be eye-opening, even for the "won't happen to me" age group.
- Don't buy in. Debunk myths about cigarettes and weight management and about "light" cigarettes. Don't let your kids buy posters of "cool" movie characters or celebrities who are smoking.
- Don't kid yourself. Young teens are influenced profoundly by celebrity behavior, and they will do whatever it takes to be cool. If you suspect your teen is smoking, it's time for a tough talk on the health consequences of the choice they're making.
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ReaderComments (Page 1 of 2)
2-25-2011 @ 1:47PM
Elgeevz said...When I first went to work for the research lab of a tobacco company, the fact that cigarette smoke contained carcinogens such as 3,4 benzopyrene was already known. That was over a half-century ago. Why anyone today would even consider talking up the stinking habit is a real mystery to me.
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2-24-2011 @ 10:06PM
CarolT said...Boy are you ever ignorant. 98% of peoples' exposure to BaP is via ordinary food. This is according to research sponsored by the U.S. Environmental Protection Agency. But why let the facts get in the way of spewing lies and abuse?
tobaccodocuments.org/pm/2060536048-6064.html
2-25-2011 @ 2:29AM
Lita said...You're right, Carol. Smoking is good for you. (Idiot.) You're the one who ignores the facts. By all means, smoke yourself into various kinds of tumors. No one will miss you. Still, I am sad for you.
2-25-2011 @ 3:25AM
LOLOLOL said...Why smoke cigarettes? It's much cheaper to smoke weed, a lot cheaper. btw, how many hippacryt (sic) parents out there tell the kids don't do this or that but do it themselves? We know who you are. Don't lie to us.
2-25-2011 @ 5:54AM
Rooftop Voter said...When we hit the beach overseas during liberty call, the big tobacco companies had reps at the fleet landing and their job was to pass out sample packs of smokes to the sailors. I believe they were 5 pack samples and we used to take as many as we could for barter on taxi rides and other things. That was 1970; never smoked in my life but had a good time seeing Athens for 2 or 3 packs of sample cigs.
2-24-2011 @ 9:02PM
dmiller92272 said...It is too bad Http://www.childrenshealthsecrets.com that the tobacco ads are so good at luring the kids into smoking.
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2-24-2011 @ 9:21PM
Stan said...As a smoker for 18 years and spending 10 of those years trying to quit I know a thing or two about cigarettes. First: Don't ever take the first puff!. The nicotine within each cigarette is a highly addictive drug. Your brain will like it. The slightest taste (including second hand smoke) can cause your brain to crave the drug. Do not be around other smokers inside. Even outside stay away from the smoke from cigarettes. The drug will find your way into your lungs then your blood stream and then your brain. Without even realizing it you will start wanting a cigarette. Someone offers you one, a light and you're suckered in. You'll buy a pack and then a carton and then two cartons. You'll have lighters and matches and extra lighters and extra matches just in case. You're hooked. The stink permeates your clothes and the interior of your car. Your sweat smells like an ashtray. When you walk close to a non-smoker they'll turn their head and cover their nose and mouth. You'll spend the cost of a new car on cigarettes and your health will suffer. You'll catch more colds and they'll be worse everytime. Your cough will be constant and harder than ever. You will crave the nicotine from the moment you wake up and a few minutes after one cigarette you will crave another and then another. You can't think without the nicotine. You can't sleep. When I see young people holding cigarettes I have to wonder if I was ever as stupid as they look to me. I must have been. I see the pretty girl who will have the ugly wrinkles around her lips where the nictotine has soaked into her face muscles in a couple of years. I see her doing nothing but watching television and smoking one after the other with the house a mess and the children, dirty and hungry. Then I see her in the hospital bed as she takes her last breadth from the oxygen mask and dies before she turns 50...or sucking the nicotine through the hole the doctors have placed in her throat. I see her coughing so hard that she cannot breathe with each puff and finally resorting to chewing the tobacco directly to get her nicotine fix. I see her laying on her death bed at a young age caring about nothing but her next fix of the drug. I have seen all of this and worse because of cigarettes. When a young person starts sucking that drug into their lungs it isn't cool. It is a crime. It is ugly. It is sickening! I have lost so many friends and relatives to the that drug they call nicotine that it scares me to think how more and more young people are doing it. It is a filty nasty habit. It will cause you agony, pain and if you do not have the strength to quit it will kill you. I found the strength to quit. My wife found it too and every day since has been a blessing. It is the best feeling not to crave a cigarette...much better than smoking one I assure you. We will watch our grandchildren grow up. A lot of our smoking friends will never have that pleasure.
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2-24-2011 @ 9:51PM
howard said...Thanks, Stan. Been smoking 40+ years now and trying to stop the habit for years. Your thoughts are a blessing and I am going to really give them extra thought. Thanks again.
2-24-2011 @ 9:38PM
Kevin said...This story doesn't surprise me at all.
I'm 47 and there was a time when just about everyone I knew smoked. Now most my friends have quit or have never started.
I have 3 girls 19, 24 and 26 none of them smoke. I've always told my girls..don't light up the first one and you'll never need to worry about putting the last one out!!!
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2-24-2011 @ 10:00PM
ken said...Don't start teens smoking. Start the 6 to 7 years old children. I started at 7 in 1947. My dad caught me and since he smoked, he said he wanted me to learn to do it correctly. He went to town and bought two cigars (Cuban). We set on the front porch swing, and he showed me how to light the cigar, how to keep it lit and how to inhale. I smoked about 2 to 3 inches and was feeling very grown-up. I went to stand up and couldn't. I couldn't eat for two days. I haven't been able to get near any lit tobacco since. A hard but dear lesson. I have always thanked him when i was older.
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2-24-2011 @ 9:39PM
mike hylton said...Bull Shi* i grew up in the 50s smoking was everywhere, commercials on sat. morning cartoons were cigarette ads, my parents smoked ,the preacher smoked, the doctor did when giving me a shot, i never felt pressured by a advertisement or movie, kids will say oh yea thats why i smoke the mean old movie with the smoker in it did it,, what a joke ,theyy smoke because they know it's not p.c. it makes them seem tough, and grownup, they know that they will never be called stupid and dumb because it's not their fault, lol,, we start making people victims at a younger and younger age, and it does nothing but create more victims, kids arent dumb they will do what they want,, and the adult world be dammed,,,,,,
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2-25-2011 @ 2:57PM
Alicia said...Agreed. Most of the movies I watch have smokers in them and I picked up smoking for four months, not because of media influence but because of stress (my dad smokes and always said it was a de-stressor) I stopped not long after because I hated how I felt more than I liked the cigs. I wish more people had called me stupid; maybe I'd never have started.
2-24-2011 @ 9:58PM
CarolT said...All children should be taught that the anti-smokers deliberately commit scientific fraud by using studies based on lifestyle questionnaires that ignore the role of infection. Poorer people are more likely to have been exposed to these infections, so their bogus studies are designed to give the privileged a pretext for war of cultural genocide against the poor. This pseudo-science was originally invented in Nazi Germany, and the American Cancer Society and its axis enthusiastically embraced it and have used it for its intended purpose ever since. And teach them that the anti-smokers destroyed democracy by censoring the media and preventing informed smokers' advocates from refuting their lies, and that's how they got their smoking bans passed.
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2-25-2011 @ 12:39AM
sharon said...I am sure you stink like smoke so shut up and light up another one of those nasty cancer sticks!
2-25-2011 @ 3:00PM
Alicia said...Informed smoker's advocates? Um, thanks, but it doesn't take much brain power to realize smoking leads to emphesyma or that smoking something with a plant with toxic sap and rat poison in it is stupid.
2-24-2011 @ 11:06PM
Jonathan Polansky said...To learn more about smoking in movies — including the long history of commercial collaboration between tobacco companies and the film industry — visit this web site maintained by the University of California, San Francisco: www.smokefreemovies.ucsf.edu.
It's solutions are endorsed by leading medical and public health organizations and agencies, in the US and internationally.
Also: Parents should look out for the animated film Rango (PG, smoking, Paramount/Nickelodeon) opening Friday, March 4. Characters mouth cigars and a cigarette throughout the film and, in a climactic scene, the hero swallows a cigar butt and breathes fire in the bad guy's face.
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2-25-2011 @ 12:12AM
Wilbur said...My suggestion will probably not seem like a good idea to most people, however, it worked for me. When I was about 8 years old I started taking my Dad's cigarettes and smoking them out in the woods. While it was fun blowing smoke, I learned that they don't really taste that good. As a teenager, when others were beginning to smoke, I felt like I had been there, done that. The thrill was gone. So maybe the best way to keep your kids from smoking is to not all go crazy, hide them, lecture the kids, and all that. Kids don't listen anyways. Maybe you ought to let your kids smoke them when they're 8 years old and trust their judgement.
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2-25-2011 @ 12:14AM
Wilbur said...On the other hand, smoking can be quite enjoyable.
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2-25-2011 @ 1:19AM
Tony D said...LMAO!! your kids aren't smoking Malboro's . There smoking crack, pot or whatever they can get their hands on. They have so many different codes for drugs and you think that when they say is Mary Jane going to be there, that they're meeting a friend. I know your little princess is special because you raised her right and she would never do drugs or have sex. BULL !!! You live in the dark. Learn to talk to your children and NO your not their friend, Your their parent.
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2-25-2011 @ 1:20AM
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