Abercrombie & Fitch Selling Padded Bikini Tops for Tweens

Filed under: In The News, Weird But True

You're taking your 10-year-old daughter to the beach. Sunscreen? Check. Beach blanket? Check. Pail and shovel for building sandcastles? Check. Fake boobies?


Want to get a head start on puberty? The folks at Abercrombie & Fitch can help. The New York Daily News reports they're offering padded bikini tops for prepubescent girls.

Your kid could be flatter than Fargo, N.D., but she'll be keeping up the Kardashians with the company's latest line of swimwear. Not everyone likes the idea.

"You should be ashamed!" one critic posts on the company's website, the Daily News reports. "Remove the suits from the stores!"

"Shame on you for sexualizing small children," another commenter writes. "In a world where parents work hard to keep their children safe, you go and make little girls look like they have breasts? Perverts."

Abercrombie & Fitch also offers unpadded bikini tops for girls who don't want to work their way through fourth grade at Hooters. However, this is not the first time the company has drawn fire for tarting up tweens. In 2002, the company offered thongs to the My Little Pony crowd.

Executives at Abercrombie & Fitch, who aren't talking to the media, should perhaps take a clue from Primark, a British clothing retailer that tried to sell padded bikini tops to little girls last year.

The London Daily Telegraph reports the firm dropped the line after members of Parliament, including British Prime Minister David Cameron, pitched walleyed fits over the concept.

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AdviceMama Says:
Start by teaching him that it is safe to do so.