Will Bacon Baby Formula Sizzle in Sales?
Mom bringing home the bacon is taking on a whole new meaning for babies.
The latest sizzling idea on the infant front is bacon-flavored formula, which is being touted as the new superfood to fuel brain power for pint-sized Einsteins.
J&D Foods, makers of this not-yet-launched bacon-inspired liquid baby blend, claim on their website that by adding a single ingredient -- bacon -- formula becomes a more healthy food for young minds and bodies.
They claim the high protein and high fat found in bacon are essential for early stage brain development and will give your young one a competitive edge. They're taking first-come, first-serve orders online -- asking $19.95 for 25.7 ounces of J&D's Bacon Baby Infant Formula.
Founders Justin Esch and Dave Lefklow, who call themselves "bacontrepreneurs," and claim their mission is to "make everything taste like bacon," write on their site that the inspiration for bacon-flavored formula came from reading Dr. Bill Sears' book "The Nutrition Deficit Disorder."
The fact that the infant's brain experiences the most rapid growth during the first year of life, and needs to be fueled by the fat in foods, "got our brains spinning," Esch and Lefklow write. "What about using bacon (which is 65 percent of fat) to deliver these proteins and fats to babies?"
They add that they consulted with pediatricians and began to experiment with drying and grinding bacon into a fine powder.
Esch and Lefklow claim on their site that the female infant they tested with the product started walking and talking by 4 months and, by 6 months, could read and memorize early stage children's books.
"At 2 years old, she read her first 300-page book, memorized the Declaration of Independence and (this is absolutely true) began composing her first symphony," they write.
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