American Girl Doll Hit By Recession
American Girl, a division of Mattel Inc., announced earlier this week it is cutting staff -- almost 25 jobs at its Middleton, Wis. headquarters, a nearby distribution center and retail stores in Los Angeles. An additional 30 employees were eliminated in recent years at the Wisconsin factory, according to The Chicago Tribune.
The company also plans to end a job-sharing program –- resulting in another 22 jobs lost -- with John Deere Financial in Madison, Wis. this summer, the newspaper reports.
American Girl's revenues were up 5 percent in 2010 over the previous year, and rose 8 percent in the fourth quarter, according to earnings reported in February by parent company Mattel, the Tribune reports.
"All of our stores continue to perform well," company spokesperson Julie Parks tells the Tribune. But costs for labor, commodities and overhead are rising faster for Mattel overall, she says.
More than 18 million American Girl dolls have sold since 1986; 132 million books have been purchased and there have been 33 million visits to retail stores, according to the company website.
Ask Us Anything About Parenting
- How can anyone have the patience to actually have children? Your life is nothing but mindless repetition with no end to it. Even when they grow up you...
- A motion to dismiss filed; is also using a motion to avoid perjury(having to testify under oath) correct?
- Copyright court case litigation? the words spoken by attorney at trial ? in defense of a product or person(or as plaintiff or defendant))
Start by teaching him that it is safe to do so.