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'Mommy' Wants Her Wine, Vinters Battle Over Trademark
Filed under: Alcohol & Drugs, Just for You
Mommy's Time Out is now trademarked. Credit: Getty Images
Rival vintners, who have caught onto this lucrative vino demographic have headed to court for the exclusive rights to the word "mommy" on their wine labels, Reuters reports.
The California-based Clos Lachance is asking the court to declare "Mommyjuice" does not violate the trademark of Selective Wine Estates' "Mommy's Time Out."
"Mommy is a generic word that they don't have a monopoly on," KC Branch, an attorney who represents Clos Lachance, tells Reuters.
The owner of Mommy's Time Out declined to comment on the lawsuit, according to the news service.
The key to winning a trademark violation case is for a brand owner to convince the courts that the rival's branding will cause confusion in the minds of the consumer, Reuters reports.
Decide for yourselves: The front label of Mommyjuice features a drawing of a woman juggling a house, teddy bear and computer. The back label advises moms to "tuck your kids into bed, sit down and have a glass of Mommyjuice. Because you deserve it."
The front label of Mommy's Time Out shows an empty chair facing a corner. A wine bottle and glass sit on a table next to the chair.
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ReaderComments (Page 1 of 3)
4-25-2011 @ 9:00PM
Dusty754 said...Simply tell the "whine" makers to come up with another trade mark. Take the "mommy" completely out of the equation.
Reply
4-25-2011 @ 9:15PM
Larry said...In my opinion, if you "need" alcohol or drugs to calm down or de-stress at the end of the day ----you have serious issues. The key word here is "need'. An occasional beer or alcohol drink can be enjoyable in a social event among friends but, alcohol or drugs should not be used as a "stress reliever".
Reply
4-25-2011 @ 9:18PM
L.Borja said...It's fine to use the phase,Mommy's time out, but not to trademark it.
Everyone should have the right to use the word 'mommy'.
Reply
4-25-2011 @ 9:24PM
Princess said...Oh wonderful picture. Think she could put down the kid before "gulping" down the booze?
Reply
4-25-2011 @ 10:54PM
Marie said...It's ridiculous to insinuate that a mother NEEDS alcohol to "unwind". Mommyjuice is insulting and sounds as if it's only intended for mothers. I for one would never drink a wine with the word "mommy" in it
Reply
4-26-2011 @ 12:23AM
old enough to remember said...I think these vintners have been listening to old Rolling Stones songs a little too long. Remember the song with the line "Mother's little helper"? "Mom" had to use drugs to get through her busy day.
4-25-2011 @ 9:26PM
Carolyn said...I think "mommyjuice" sounds gross. If I am drinking wine I would like the label to be a little more subtle.
Reply
4-25-2011 @ 9:29PM
D said..."mommyjuice" or "mommy's time-out" are they serious? We're supposed to be avoiding mom's being a bit "tipsy" around the kiddies. . . then they wonder how we could possibly have child alcholocis
Reply
4-25-2011 @ 9:34PM
SIMPLY ME said...MOMMY WITH A GLASS OF WINE IN ONE HAND A BABY IN THE OTHER. DO YOU PEOPLE SEE ANY PROBLEM HERE? DUH ! YAH THINK . SOMEONE PLEASE CALL THE CHILD PROTECTIVE SERVICES AND FAST. OH ! ONE MORE THING WHERE IS THE MARIJUANA CIGARRET AT DID THEY FOREGET IT? THAT WILL BE IN THE NEXT AD WITH CONDOMS AND BABY IN HAND. BABY IS TOTALY INSANELY OUT OF PLACE.
Reply
4-25-2011 @ 10:16PM
susan said...Quit shouting and people might listen!
4-26-2011 @ 4:54AM
David S. said...Call child services because a parent has a glass of wine? Wow....personally I find your spelling and grammar much more harmful to children than any amount of alcohol a parent might consume....
4-25-2011 @ 9:38PM
PopeElvis said...Vinters? What the heck is a vinter? Do you think that perhaps they meant to put "vintners" in the headline? If they can't even spell the headline correctly, how can we believe anything in the article?
Reply
4-26-2011 @ 12:17AM
JulieNines said...I agree. And the authors of this page not only put "Vinters" (instead of Vintners) in their headline, they also put "undwind" in their poll question! What the heck does "undwind" mean? Maybe only Vinters know how to undwind.
4-25-2011 @ 10:10PM
Kimberly said...What a ridiculous name - mommyjuice. Thanks but no thanks.
Reply
4-25-2011 @ 10:35PM
GJSly said...Mommyjuice sounds like breast milk!
4-25-2011 @ 11:00PM
Allison said...No worse than "mother's milk!"
4-25-2011 @ 10:15PM
BonSchwein said...Idiotic as hell. Just like a lot of other ideas in todays world.
Reply
4-25-2011 @ 10:31PM
Randy S said...I seriously want to push a magic button and return to 1960! The country has gone nuts!
Reply
4-26-2011 @ 10:09AM
Steph said...While I do agree that they didn't need to have a picture of a mom holding a baby in one hand and a glass of wine in another, I think most people need to lighten up. There's nothing wrong with having a drink or two at the end of a hard day. No one seems to give the "work away from home" dad a hard time when he comes home and has a beer or two.
But that isn't the point of this article, is it? I think that it's ridiculous that this wine maker wants to trademark the name "Mommy" on their wine label. Although I'd much rather drink something called Mommy's Time Out as opposed to Mommy Juice, I think it's a frivilous lawsuit.
Reply
4-25-2011 @ 10:36PM
terry said...why dont you go take that kid for a drive, do you still think its a good idea
Reply