Neale Godfrey: Return to the Nest
Jill Patir: Hug Your Loved Ones a Little Tighter
'Mommy' Wants Her Wine, Vinters Battle Over Trademark
Filed under: Alcohol & Drugs, Just for You
Mommy's Time Out is now trademarked. Credit: Getty Images
Rival vintners, who have caught onto this lucrative vino demographic have headed to court for the exclusive rights to the word "mommy" on their wine labels, Reuters reports.
The California-based Clos Lachance is asking the court to declare "Mommyjuice" does not violate the trademark of Selective Wine Estates' "Mommy's Time Out."
"Mommy is a generic word that they don't have a monopoly on," KC Branch, an attorney who represents Clos Lachance, tells Reuters.
The owner of Mommy's Time Out declined to comment on the lawsuit, according to the news service.
The key to winning a trademark violation case is for a brand owner to convince the courts that the rival's branding will cause confusion in the minds of the consumer, Reuters reports.
Decide for yourselves: The front label of Mommyjuice features a drawing of a woman juggling a house, teddy bear and computer. The back label advises moms to "tuck your kids into bed, sit down and have a glass of Mommyjuice. Because you deserve it."
The front label of Mommy's Time Out shows an empty chair facing a corner. A wine bottle and glass sit on a table next to the chair.
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ReaderComments (Page 2 of 3)
4-25-2011 @ 11:42PM
donrie said...please...nobody is taking about drinking and driving...IF i had a screaming brat i'd be drinking something ALOT more alcoholic then a glass of wine,,,,,people need to get a grip
4-26-2011 @ 12:04AM
TERRY said...DONRIE ,anything can happen LIKE MY MOTHER
4-25-2011 @ 10:55PM
jordan147 said...You people need to loosen up, I sure do. When I come home my 7 year old has my glass chilled and martini shaken and when I'm ready for bed, pillow fluffed.
Reply
4-25-2011 @ 11:21PM
TERRY said...YEA WHEN YOU WAKE UP HES GOT THE TRIGGER COCKED ON YOUR 44 MAG. POINTING IT AT YOUR HEAD , AND SAYS DO I PULL THIS .
4-25-2011 @ 11:38PM
Sara Sherman said...That's funny.
4-25-2011 @ 10:49PM
htcorner23 said...Let 'em drink scotch.
Reply
4-25-2011 @ 11:14PM
terry said...I think drunk or wineO sounds better..............
Reply
4-25-2011 @ 11:20PM
27 Rick said...Good thing it wasn't Mc Mommy.that would be a huge law suit.
Reply
4-25-2011 @ 11:38PM
Heidi said...Ok, seriously, there is other ways to destress. Get a massage! And if life is stressing you out so badly that you need to drink, which by the way, drinking has NEVER solved a problem, it causes more, you need to look at your life and figure out where the stress is coming from. I have a lot of stress, but I dont drink. Maybe once a year I will have a Mudslide, but I have more important things to do, like take care of my four children. I dont need to be clouded by alcohol. Saying that drinking alcohol is to relieve stress at the end of the day is an excuse to drink and forget problems. Guess what?!?! The problems will be there the next day.
Reply
4-25-2011 @ 11:57PM
TERRY said...GOOD FOR YOU, THATS RIGHT
4-26-2011 @ 12:15AM
Sendai said...The picture reminds me of my mother. She died because of alchoholism using the excuse she needed booze to wind down. But wine wasn't what she drank. She drank the hard stuff. It doesn't matter. That poor baby is in for a really bad childhood because every little thing he does, every little strees, mommy is going to use as an excuse to booze it up "to wind down". He'll have an abusive alchoholic for a mother and then she'll pass away because of it. Hubby will complain that she's drinking too much but will do nothing.
Shameful how a wine company wants to encourage moms into being alchoholics in order to cope and make money off them.
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4-26-2011 @ 12:29AM
Dixie said...From the content of the article, and the picture, my mind flashes on a 'mommy' who has to hit on the wine jug before she allows junior to latch on to one of her jugs.
Nasty, nasty!
Reply
4-26-2011 @ 12:38AM
Michelle said...Babysitter's hitting the bottle - should be the title if that is the photo. What is this, a teen mother?! How pathetic. Like SHE needs a glass of anything to relax.
Reply
4-26-2011 @ 12:55AM
nunya said...Heres another...............Mommy's a neurotic drunken Wino !!!!
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4-26-2011 @ 1:30AM
me said...mommyjuice reminds me of BREAT FEEDING
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4-26-2011 @ 1:30AM
me said...I am thinking BREST FEEDING TIME
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4-26-2011 @ 3:53AM
Mandy said...This is all about marketing and profits. I think it's disgusting that these companies use women negatively, mothers in particular, to spotlight their product.
Reply
4-26-2011 @ 4:36AM
John said...Great, another contoversy about absolutely NOTHING!!!
Reply
4-26-2011 @ 4:53AM
Old guy said...You people have a sense of humor like a dead flea. Sit down and drink a glass of Mommy Juice and chill.
Reply
4-26-2011 @ 5:57AM
Jennifer said...Ok, are you all serious? have we all become so PC that we aren't allowed to admit that at the end of the day...juggling all we have to do..it is NICE to sit and have a glass or two of wine. Now, do I think I would buy something that said mommyjuice on it? no, probably not LOL...but I am not going to get all uptight and pretend that this is real life! now, everyone breathe LOl and have a glass of wine...after you put the precious darling down first of course!
Reply