Jaimie Etkin: The Devil Wore Manolos
Almost One-Third of Girls' Clothing is Deemed Sexy, Study Finds
Filed under: In The News, Weird But True, Fashion
One-third of girls' clothing is deemed sexy. Credit: Getty Images
Are stores to blame for sending sexual stereotypes being foisted on young girls?A new study finds up to 30 percent of clothes for young girls found online in the United States is deemed either sexy or sexualizing, ScienceDaily reports.
Researchers at Kenyon College in Ohio looked at the frequency and sexualizing of clothing for preteen girls on the websites of 15 popular U.S. stores, according to ScienceDaily, defining sexualizing as clothing that "reveals or emphasizes a sexualized body part, has characteristics associated with sexiness and/or carries sexually suggestive writing."
The team studied 5,666 clothing items, ScienceDaily reports; 69 percent only possessed childlike characteristics, while 4 percent "had only sexualized characteristics, 25 percent had both sexualizing and childlike features and 1 percent had neither sexualized nor childlike elements."
The website says sexualized items included shirts and dresses cut to create the look of a bosom or pockets that were embellished to emphasis a girl's rear end. Tween-specific stores were more apt to offer sexualized clothes than children's stores, the researchers add.
"Confused parents might be persuaded to buy the leopard-print miniskirt if it's bright pink," the authors of the study to be published in the journal Sex Roles write. "Clearly, sexiness is still visible beneath the bows or tie-dye colors. We propose that dressing girls in this way could contribute to socializing them into the narrow role of the sexually objectified woman."
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ReaderComments (Page 3 of 3)
5-11-2011 @ 7:43PM
MANDY said...WITH ALL THE ILLEGAL ALIEN ANCHOR CHILDREN BEING ENCOURAGED TO GET PREGNANT AS SOON AND AS OFTEN AS POSSIBLE BY THEIR PARENTS WHAT DID YOU EXPECT. MOST MEXICAN ANCHOR CHILDREN START HAVING SEX BETWEEN 10-12 YEARS OF AGE. OFTER THEIR FATHER IS THE ONE TO TAKE THEIR VIRGINITY, IT IS VERY COMMON WITH PEOPLE FROM SOUTH OF THE BORDER.
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5-11-2011 @ 7:44PM
Jane Gray said...About sex on the internet, I have to add, that AOL is SEXUALIZED, you can find direct lead in to Porn sites on AOL, and they talk way too much on their daily "menu" about sex, good sex, bad sex, fun sex etc. etc..... they must have some perverts withing for them to do this for the GENERAL-to include children- to see and have access to.
America, do something!
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5-11-2011 @ 7:45PM
sametcalf1 said...Parents have a major role in what their children walk out of the house wearing. In our house we have guidelines our daughter follows now that she is old enough to have a say in what she wears, but my husband and I have the final say. The reason sexy clothing is made for little girls is because there are people out there willing to buy it and allow their daughters to wear it. As parents if we took a stand and refused to purchase said sexy items then manufactors would be forced to make appropriate clothing for girls.
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5-11-2011 @ 7:49PM
Gail said...Where in the world have people been ?? This has been going on for years. I have 19 year old daughter, we noticed about 10 years ago that girls behinds are prime advertising space, and right away made a rule "Absolutely No Words on the Behind". Which even she agrees, to be trashy. To all you new mothers out there, take a hint and DO NOT PUSH SEX ONTO YOUR TODDLERS !! And one more thing, stop buying your CHILDREN their underwear at Victoria's Secret !! Unless of course you want grandchildren at 30.
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5-11-2011 @ 8:14PM
tghc said...I have always bought my daughter's clothes at Gymboree. They are comfortable, last and they are truly CHILDREN'S clothing. Nothing sexy about them. I have gone to Macy's stores in two different cities. They had different inventories. The inventory in the macy's in a low socieoeconomic area had more low cut shirts, etc for children, the Macy's in the area that was more affluent had children's clothing that was more geared toward children. Not sure what was going on there but that was what I found. So I just went back to gymboree. Now... my daughter wears a school uniform. The best thing that ever could have happened.
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5-11-2011 @ 8:15PM
Lin said...It is the parents who are buying the clothes for the children, and it is the responsiblity of the parents to insure their children are dressed in an age appropriate manner.
Blaming the designers and the stores that carry the clothing people are objecting to is foolish. If you do not condone that style of clothing for your child, then do not buy it.
Teach your children about personal responsiblity, and making good choices.
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