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Old Navy Markets Gay Pride Shirts to Fight Bullying
Filed under: In The News, Bullying
To combat anti-gay bullying, Old Navy is selling rainbow-colored T-shirts with 10 percent of profits going to the It Gets Better Project. Credit: Getty Images
You probably could have seen this coming with those mannequin commercials and the ads with the natty little guy who sells cargo shorts.
To combat anti-gay bullying, starting May 30, the store will offer a rainbow-colored T-shirt, donating 10 percent of the profits to the It Gets Better Project. The T-shirts, which will sell for less than $15, tell all who see them to "Love Proudly." They also feature, in smaller letters, "Gay Pride 2011."
The blogosphere is all a-twitter about the idea, and the Twitterverse is all a-buzz.
"We've always been proud to support all types of families at Cool Mom Picks -- the ones with one mommy, the ones with two mommies, the ones with no mommies at all," bloggers at Cool Mom Picks gush.
Old Navy is taking an important stand against bigotry, the blog run by Kristen Chase of Atlanta reports.
"To be clear, we're talking the kind of hate and intolerance that leads to an inexcusable rate of teen suicide in the gay community. If you haven't clicked over to the site yet to watch the videos, do it," the blog says. "And bring the Kleenex."
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ReaderComments (Page 1 of 1)
5-27-2011 @ 7:25PM
Mel Green said...Unfortunately the shirts are being sold at only a tiny minority of Old Navy stores -- Chicago & other big cities get them, most other places don't. See "About those Old Navy 'Pride t-shirts" at the blog Bent Alaska (findablel through Google search).
Reply
5-31-2011 @ 7:28PM
Hallie Gammon said...I agree that it's unfortunate they aren't being offered in all their stores (in fact, the shirts are being sold in less than 3% of Old Navy's 1000+ U.S. locations).
I've created a petition targeting the CEO of Gap Inc. (Old Navy's parent company) as well as the Old Navy customer service department, thanking Old Navy for their show of support, but asking them to make the shirts available in all their stores and online. If you agree and have a moment, please find the petition called "Tell Old Navy: Support Pride in All 50 States" on Change.org, sign and tell your friends. Thanks!
5-28-2011 @ 7:45PM
josafa said...I wonder if the T-shirt will be unisex: one style fitting both males and females or will be tailor-specific to gender? I am curious to see how well will they sell and how confident will people be to wear them in school, around friends and families or even in public individually, since they will be indicative of who you are compared to the anonymity of everyday plain clothes...
Reply
5-29-2011 @ 3:28PM
Just say no to slave labor said...I'd be a lot more excited about this if Old Navy's parent company Gap didn't have a history of using slave labor and major human rights violations in its factories/subcontractors' factories. Maybe an additional 10% of the proceeds can go to buying Gap executives some ethics and a sense of decency. #Gap #fail #gapsucks
Reply
5-29-2011 @ 4:01PM
Fran said...I think this is a great idea, but I'd also like to see a additional model of the shirt geared toward kids who don't self-identify as gay, but still want to express their support for their gay peers. I think they would sell a lot more of those.
Reply
5-29-2011 @ 10:46PM
Meghan said...Fran, I think a shirt like that might demean the whole point of the shirt. Basically a rainbow shirt that says "I'm not gay, I swear."?
5-29-2011 @ 4:02PM
Fran said...Um, that was supposed to read 'an additional model...'
Reply
5-29-2011 @ 8:10PM
bhm49465 said...Nice job old navy, on shooting your self in the foot .
Reply
5-30-2011 @ 10:35AM
tamela said...Thanks for the info. I will pay balance and discontinue shopping at Old Navy unless you will stand up for Christians and start marketing t-shirts for our stand.
Reply
5-30-2011 @ 12:20PM
Step said...So you are pro-bullying of gay kids, then? Is that your Christian stance?
5-30-2011 @ 3:01PM
Jennifer said...What shirt do you suggest they print for your "stand?" "It's not okay to be gay. Continue with the suicide?" Do you know what the "It Gets Better" project is? It tries to keep gay children (who are bullied at a disproportional rate) from killing themselves. Yeah, what a terrible thing to support.
5-31-2011 @ 2:32AM
Alicia said...Funny, most Christians I know support their gay friends, family, and neighbors and would be proud to wear this shirt and take a stand against ignorance, bullying, cruelty, and suicide. Last I checked, "Christian" and "homophobic ass" weren't synonymous.
I have never before wanted to buy anything from Old Navy
6-10-2011 @ 9:12PM
Neal said...Tamela, I resent your assertion that you speak for all Christians! I am a Christian (I follow Jesus' teachings) and I will continue to shop at Old Navy, and am a little disappointed that Old Navy isn't selling the shirts in a wider market.
Please don't assume that all Christians believe the way you do. If you want to speak for yourself, that's fine... but don't speak for me
6-14-2011 @ 4:27PM
Agorphina said...If you say you are a Christian then you should subscribe to the bible which spells out homosexuality, and many other things EVERYONE seems to do prolifically, as sin - aka not acceptable, correct, right.
As for bullying, it is something that is done to MANY kids and some adults for many, many more reasons than just letting people know you choose to be gay, lesbian, bisexual or transgender. Let's include sexual orientation in the list of many, many more things we don't want ANYONE to be BULLIED over.
5-30-2011 @ 2:57PM
Jennifer said...Hopefully they will have them online. One for me and one for my son! :)
Reply
6-01-2011 @ 1:19AM
hallie.gammon said...Hi Jennifer,
Unfortunately, they won't be available online, or in any location besides 26 stores in major U.S. metropolitan areas, where, one assumes, the "gay market" is a sure bet.
I've created a petition targeting the CEO of Gap Inc. (Old Navy's parent company) as well as the Old Navy PR rep and customer service department, thanking Old Navy for their show of support, but asking them to make the shirts available in all their stores and online. If you agree and have a moment, please find the petition called "Tell Old Navy: Support Pride in All 50 States" on Change.org, sign and tell your friends. Thanks!