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Journal of the American Medical Association 

Spokescharacters Make Kids' Cereal Taste Better, Study Finds

by Honey Berk, Posted Mar 7th 2011 4:00PM

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Characters don't seem to affect the taste of healthy-sounding cereal, but they make sugary cereal taste better. Credit: Archives of Pediatrics & Adolescent Medicine Sure, you know companies ...Add SpongeBob or Dora to a ceral box, and kids say it tastes better.
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