MarketingToKids 

Spokescharacters Make Kids' Cereal Taste Better, Study Finds

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Characters don't seem to affect the taste of healthy-sounding cereal, but they make sugary cereal taste better. Credit: Archives of Pediatrics & Adolescent Medicine Sure, you know companies...
Add SpongeBob or Dora to a ceral box, and kids say it tastes better.

Healthy kid foods - not so healthy

Anyone who has ever taken a child to the grocery store knows that food marketers who target children know their stuff. Sugary cereals are on the bottom shelf, and beloved cartoon characters adorn box after box of chewy, gooey, treats. Though...

Is Playboy marketing to kids?

Winnie the Pooh, Mickey Mouse, and the Playboy Bunny. Which of these does not belong? Obviously, the Playboy bunny symbol has little in common with Winnie and Mickey, but that doesn't mean they can't be friends, right? That would seem to be the...

Beyoncé sexing up children's clothing

Back in 2004, singer Beyoncé and her mother Tina started their own fashion line, House of Deréon. The look, dubbed "where the sidewalk and catwalk meet", is designed to embody sexy sophistication for the modern woman. Finding some...

Welch's (weird) new lickable ad campaign

Have you seen the new lickable magazine ads for Welch's juice? Now when I get my beloved hand-me-down issue of People magazine from my mom each week, not only will I be assaulted by the overwhelming smell of David Beckham's new fragrance, I'll also...

Subtle advertising to kids

I work in advertising, so I don't necessarily think that it's the devil. Sure, it can be misleading, but so can people, situations, book covers and intersections in big cities. It's just a fact of our sometimes grimy existence. I do have a somewhat...

Kiddie virtual worlds: prepare to be inundated

On the very top of Ellie's Christmas wish list was the Barbie Girls MP3 player that doubles as a USB key. The key unlocks some of the extra-special fun stuff to be found on BarbieGirls.com. Without the key, her activities on the site are limited....

ParentDish Size 6: Things I'd Outlaw if I were the World's Chief Marketer to Kids

Yesterday, a gentille French woman asked me how old my "petite fille" was. She was the third person to mistake Nolan for a girl in four hours, so I decided it was finally time to tame his flowing blonde locks. I took him to a kid's haircut place,...

Sleeping pills for kids: World's worst product?

There's plenty of dumb stuff companies try and sell to kids (take the Bratz dolls, or the movie Daddy Day Camp, for instance) -- but one item was so bad, it was ranked by an international panel of consumer experts as the world's worst product....

Starbuck's admits to marketing to kids

My older two children love Starbuck's, as in looooove. And why not? The drinks are sweet, topped with whipped cream and leave them bouncing off the walls. This is why I go to all ends of the earth to avoid the place. My children get enough sugar...

Kids like anything in McDonald's packaging

When the kids have refused to eat the supper I've slapped together slaved over, my husband has "helpfully" suggested that I wrap the food in McDonald's paper to make it more palatable. Turns out he might have been onto something. In a recent study...

Disney bans smoking in its movies

Anti-smoking advocates have long campaigned for the removal of smoking from movies -- especially those viewed by children and young adults -- claiming that Hollywood makes smoking look cool, while ignoring the reality of nicotine addiction and its...

Other parents are weird

When I'm not parenting, or writing about parenting, I spend a lot of time making and promoting wacky performances in Austin (where I live). More often than not, the shows are for grown-ups only, but the one we're performing this weekend is actually...

Wal-Mart markets "back to college" condoms

I'm not sure if this was a mistake, or just a surprisingly frank marketing initiative, but regardless, this condom display, adorned with the company's "back to college savings" sales pitch, is hysterical. While it probably isn't something most...

TV ads contribute to childhood obesity?

I don't like television commercials. In my mind, advertisements on TV are the very reason the mute button was invented. I dislike being 'sold' when I am trying to relax with a little television at the end of the day and so I tune it out. But kids...

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