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MarketingToMoms 

You are a Mom-fluential - does it make you mad?

by Kristin Darguzas, Posted Aug 3rd 2007 11:30AM

I've worked in advertising for several years now, so it's no surprise to me that marketers are looking to target Moms. One PR agency has even coined a custom term for the women it deems so critical to its clients marketing success: "Mom-fluentials." ...
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