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TmxElmo 

Toy of the Year Award goes to Mattel / Fisher Price

by Joanne Lutynec, Posted Feb 21st 2007 12:02PM

It seems that Mattel's subsidiary company, Fisher-Price, had a pretty good showing at this year's Toy of the Year (T.O.T.Y.) Awards. T.M.X. Elmo, which made it's debut last September, took home top honors for Overall Toy of the Year - certainly the ...
2 COMMENTS

OK, so there's one reason to shop at Wal-Mart: TMX Elmo by the thousands

by Jonathon Morgan, Posted Dec 12th 2006 12:35PM

Despite the cocaine in the kids aisle that got many of you riled up last week, Wal-Mart will undoubtedly sell the pants off every other retailer in the universe this Christmas. Why? They have TMX Elmo, and you don't. The toys went on sale about 30 ...
13 COMMENTS

TMX Elmo has been unveiled

by Kristin Darguzas, Posted Sep 20th 2006 9:00AM

Elmo's getting a lot of press around here these days. I wrote a post a few weeks ago about whether or not "Elmo is dumb", that garnered passionate opinions from a few hundred people. Newsweek even called to ask me about it. Apparently one does not ...
9 COMMENTS

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