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On the offensive against advertising

by Roger Sinasohn, Posted Mar 6th 2008 2:20PM

We've tried to limit the kids' exposure to television ads by only letting them watch commercial-free channels, but that seems nigh impossible these days. Even the venerable PBS has what seems like fifteen minutes of ads between shows. How persuasive ...
4 COMMENTS

Roller skates and beer don't mix

by Roger Sinasohn, Posted Sep 20th 2007 10:27AM

When I was a young adult, roller skating was hot. I had a fairly expensive pair of skates that took me all over San Francisco with a friend of mine. Those evenings often ended with beer or wine, but it was the thirst from the workout that spurred the ...
1 COMMENTS

What are the good non-commercialized movies for kids?

by Rachel Mosteller, Posted Aug 8th 2007 12:02PM

We live in a movie house, or well, we did before we had kids. I enjoy movies much more than I do television shows, to an extent. (As I've found with my husband and his sister, there is such a thing as too many movies watched.) My main problem with ...
19 COMMENTS

Is this Armani ad too sexy?

by Rachel Mosteller, Posted Mar 14th 2007 11:01AM

I'm one of those adults that grumble about little girl clothes being "too sexy." Maybe I'm just a prude, which very well may be the case, but I can't help but look at some of the clothes marketed at children and the ads that appear out there and ...
10 COMMENTS

Pregnant woman really wants Super Bowl tickets

by Rachel Mosteller, Posted Jan 25th 2007 11:03AM

The Super Bowl. It is up there on my list of over-hyped things, such as New Years Eve. Every year, people make a big deal about the game and the commercials and, with the exemption of Janet Jackson, it is just another football game. One pregnant ...
1 COMMENTS

How to stop your teen from smoking

by Rachel Mosteller, Posted Oct 21st 2006 1:07PM

Here's a disturbing statistic: Over 4,000 teenagers start smoking a day. While that number is disturbing, there's hope. A new study suggests that teenagers who are savvy to pro-smoking messages in movies and media may reduce their chances of starting ...
2 COMMENTS

Above the Influence ads drag girls down?

by Jen Creer, Posted Jul 14th 2006 7:31AM

As our sister blog Ad Jab noted on Wednesday, a marketing group called 3iYing wrote an open letter to Business Week to the makers of the Above the Influence ads. 3iYing contends that the ads are not helpful to young girls. Rather, the ads focus on ...
2 COMMENTS

Princess Peach Nintendo commercials: this mama loves 'em

by Sarah Gilbert, Posted Feb 27th 2006 8:31PM

All of a sudden, everyone's talking about Princess Peach. Yesterday I was immediately struck - in one of those amazed, pleased, warm-and-fuzzy ways - when I saw that the commercial, with beautifully-gowned "princesses" running through an ...
1 COMMENTS

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