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Preschoolers Recognize Power of Brands, Study Says

by Elizabeth Humphrey, Posted Mar 12th 2010 9:00AM

Even baby wants a Mac. Credit: shutterblog
Apparently, it's not just teens or grownups who recognize the power of an "in" logo or brand -- preschoolers know their Apples, McDonalds and Nikes, too. In a study that may have parents worrying ...
2 COMMENTS

Ethos water provides water to children who need it more than us

by Kristin Darguzas, Posted Oct 6th 2007 3:01PM

My friend Mel popped by last week and left behind a bottle of water on my kitchen counter. I'd never seen the brand before, and since I drink a fair bit of bottled water, I was curious and looked at the label. Ethos. "We began with a simple idea: ...
9 COMMENTS

Teaching kids about branding: one mama's attempt

by Sarah Gilbert, Posted Feb 8th 2006 3:36PM

We had two bags of what Everett likes to call "Cheeto snacks." It's something I don't feel excellent about, but as Frito Lay reformulated the product to remove the partially hydrogenated vegetable oil, I've given in a bit. We happened to ...
5 COMMENTS

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