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Fijit Friends

Figit Friends dance, talk and tell jokes. Credit: mattel.com What's a Fijit Friend, we asked our toy-savvy 6-year-old. "Oh, I want a Fijit Friend. They're like these little dancing robot thingies. And if you say, 'I love you, Fijit...Be careful before asking your kids about Figit Friends -- they'll soon be begging.

Decked Out Barbies Raise Major Dough at Fashion Auction

Dazzling doll: Devi Kroell's Barbie. Credit: Devi Kroell
Some of the world's most prominent fashion designers got to play dress-up with dolls recently in the name of style and charity. And, when the dolls are Barbies, you can bet that play...

Barbie Palm Beach Sugar Daddy Ken is a Real Doll

The new Ken doll is beyond fabulous. Credit: Mattel Inc.
Barbie and Ken have come a long way since they first came out. But is Ken ready to, um, come out in a different way?
The Internet is all abuzz with news of the Barbie Palm Beach...

Barbie Dolls: A Brief History

Barbie, quite possibly the most iconic of all dolls, was introduced on March 9, 1959 at the American International Toy Fair in New York. Ruth Handler, the Mattel co-founder, based the design for the first Barbie off a German doll, Bild Lilli, which...

Black Barbie, But Why The Long Hair?

Barbie So In Style designer Stacey McBride-Irby with her mini creations. Credit: Mattel/AP
Mattel has launched a new line of Barbies called So In Style, designed to look more like young black girls. Except for the hair. The hair is straight....

Why Does Dora Have To Grow Up?

Nickelodeon and Mattel have released an image of their all-new older Dora. She won't be replacing the original "Dora the Explorer," but what will this new "tween" Dora be called? Dora the Mall Shopper? Dora the Texter? By releasing the image, the...

Dora the Explorer Grows Up and Gets a Makeover

Dora the Explorer is a spunky, kind-hearted, bilingual kid who spends all of her time outdoors having adventures with her dearly loved friends. Until she grows up, that is. Nickelodeon and Mattel announced their new Dora Explorer Girls line...

Barbie Designer was a Pervert?

Mattel's beloved Barbie will turn 50 on March 9th and already the stories celebrating her life and style are popping up on the Web. But, according to a new book, there are hidden secrets in the fashionable, anatomically-impossible doll's past that...

Hot Wheels Have Heart

How often do you get to hear about a major corporation really doing the right thing without being forced into it? Well, here's one such instance. Young Jonathan Reyes has autism. He also had more than five hundred Hot Wheels cars. Unfortunately, all...

Amazon fights wrap rage

Last Christmas, before wrapping Ellie's presents, I opened each and every box and freed the toys from the wires, tape and plastic tabs in which they were secured. I then put the toys back in to their original boxes and wrapped them up in pretty...

Barbie gets leather and fishnets

Barbie has always provoked strong emotions in some, but with the introduction of Bratz dolls, she seemed downright quaint. Well, she is quaint no more. With Mattel's September release of a doll based on the DC comic superhero Black Canary, Barbie is...

Can there really be an eco-Barbie?

So, the children of Iran don't get to play with Barbie dolls because they undermine their Muslim culture. American kids, meanwhile, are apparently eschewing the dolls because of the environmentally unfriendly packaging. There's probably not much...

Video: Toxic Toys, A Poison Affair

As you may know, Barbie and Ken broke up in 2004. At the time, Barbie's spokesperson at Mattel said that the couple felt it was time "to spend some quality time -- apart." But when Barbie and Ken recently ran into each other at a bar, the sparks...

World's first Barbie store

In Buenos Aires, young girls can now live the Barbie lifestyle, beginning as young as three years old. At the first ever Barbie store, girls can get their hair done, try on makeup, and dress in fancy gowns, all while their parents are enjoying a cup...

Mattel apologizes to China for toy recalls

If you are mad at China's toy manufacturers for all the recalled toys, you should know that it's not their fault. At least according to Mattel, the toy company for whom a large portion of those toxic toys were manufactured. In a meeting today with...

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